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目標在南非線上博彩市場，Ladbrokes plc六月組成一個新的合資在線上體育博彩在世界盃前通過一個夥伴關係和KaiRo國際集團， 他是個領先者在娛樂場和電子遊戲領域在非洲。
 
60:40的合資比例已經被接受在南非西部的博彩牌照，許可立博在聯合TV, 廣播, 印刷媒體和互聯網為新的線上博彩業務做廣告.

 “我們期望Ladbrokes.co.za在新的許可服務在南非下線，” Ladbrokes主席Christopher Bell說，“這是在發展中市場的一個機會”。

通過有吸引力的市場活動立博希望增長品牌意識heels獲得新的消費者為了在這個國家培育市場。KaiRo是當前在非洲Ladbrokes.com各方面的合作夥伴。

“KaiRo董事很高興和立博達成協議且期望帶來一個世界上領先的博彩品牌在非洲市場，” KaiRo常務董事Mustafa Koç說。

基於許可的批准，立博說新的服務將本年度晚些推出在Ladbrokes.co.za大概在7月世界盃的時候。

基於公司的重大決定，WorldSpreads Group plc 已宣佈其英國附屬公司 WorldSpreads 有限公司，已簽署獨家合作協定，推出一個新的金融投注為英格蘭莊家Ladbrokes 。

根據該協定， WorldSpreads 將提供 Ladbrokes 對股票指數、 個別股票、 貨幣、 商品和利率等金融市場票據的擴展投注連線交易服務。 

“擴展投注是一個越來越受歡迎的選擇，人欲下注在金融市場的而我們相信有像 Ladbrokes 品牌擴大範圍更廣的投注及博彩市場，其有重大潛力， ” Ladbrokes plc的行政長官克裡斯多夫•貝爾說。

Ladbrokes 將推銷新蛋金融擴展投注服務在他品牌下的使用者資料庫裡。

這個夥伴關係和WorldSpreads集團一個長期的形成互補的用戶端資料庫結盟成長策略是一致的，” WorldSpreads集團CEO Conor Foley說，“我們確信金融擴展投注產品將將順利的為立博的消費者接受且我們期望和立博的團隊一起工作為他們和我們來建立一個新的可證明的獲益頻道”。

5Dimes正在本週六晚上的 UFC 110 賽事開出無與倫比的賠率. 從distance, decision 和 draw 等選項選取; 一輪一輪賠率; TKO 和 KO 賠率; 和獨一無二的你無法從其他任何地方獲得的支持.
初盤已經為即將到來的UFC/MMA 開出 – UFC Live, UFC 111, UFC Fight Night 21, UFC 112: INVINCIBLE, UFC 113, UFC 114 和冷門挑戰者6.
Reduced Juice Notice! Reduced Juice 選項已經上線在Joshua Clottey vs Manny Pacquiao 的比賽在March 13. Reduced Juice 是僅僅線上啟動的.

International Game Technology’s WagerWorks has signed an agreement to supply online branded slot games to Parlay Games Limited, the Alderney-based subsidiary of Canadian bingo software developer Parlay Entertainment Inc.

Under the agreement, Parlay will leverage premier WagerWorks games via WagerWorks rgs (remote game server) which allows a seamless integration with Parlay’s managed services offering, Parlay Game Services.

“We are extremely excited to form a new supply relationship with Parlay Games Limited,” said Oliver Lofthouse, Director and General Manager at WagerWorks. “This collaboration means WagerWorks games can now be made available to a greater range of players in the European marketplace and we are confident our games will bring increased revenues and interest to the Parlay client sites.”

Through integration with the WagerWorks rgs system, Parlay will be able to offer its customers access to the entire portfolio of WagerWorks content including titles such as Cleopatra, Monopoly with Pass 『GO』 Bonus, Wheel of Fortune Hollywood Edition, Elvis and the MegaJackpots series of games.

The integration also allows for immediate and seamless access to future online WagerWorks titles as they are launched.

『Our strategy is to continue to expand our Parlay Game Services offering by providing the best content and the broadest possible choices,” said Perry Malone, CTO and Co-Founder of Parlay. “With the integration of WagerWorks rgs, we can now provide top class online slots for our operators and really capture the true casino excitement of Vegas!

『WagerWorks is a highly regarded organisation and is well recognised for the quality of their branded and non-branded content, and Parlay is delighted to have formalised a close-working relationship.』

After recording the strongest ever quarterly performance from its sports betting offering during the fourth quarter, Unibet Group plc said Wednesday that total gross gaming revenues amounted to £138.3 million in 2009, an increase of 12% versus the previous year, with profit after tax more than tripling to £26.8 million.

Following the recent launch of its SEGA-branded online casino and poker sites, Alderney-based SEGA Games Ltd, a wholly owned subsidiary of Japanese video software giant SEGA Corporation, has signed an agreement with 192business for the supply of its age and identity verification services, while also agreeing a deal with Quova, providers of IP geolocation data services.

Citing the importance of responsible gaming and its commitment to the highest standards, SEGA Games said that both gaming sites will enforce a strict policy regulated by 192business, which will ensure that all players are over the age of 18 and able to enjoy their online gaming experience securely and reliably.

“We at SEGA Games Ltd believe that responsible gaming is the essence of developing an enjoyable gaming experience,” said a SEGA Games spokesperson. “Teaming with 192business provides not only us, but most importantly our players, with the security and confidence that their gaming experience is free of any wrong doing, under-age players or unscrupulous activity.”

192business also provides ID checking solutions to leading gaming operators Betfair, bet365 and PKR amongst others.

“We are excited to welcome SEGA Games as one of our new customers,” said Julie Sands, Head of Sales at 192business. “By using our age checks SEGA Games are not only demonstrating social responsibility, but reducing attempted fraud. Our extensive databases mean that SEGA Games can be confident that they know who they are transacting with.”

In achieving its responsible gaming objectives, SEGA Games will also utilise Quova’s IP geolocation data to prohibit users located in unregulated countries and territories. SEGA Games will use Quova to scan each visitor to determine the geographic location of their Internet connection. Built-in logic rules immediately detect the location and trigger the application to serve the user the appropriate web page customised with games and products that meet the laws in their country or state.

“We were impressed by Quova’s outstanding reputation in the online gaming sphere and its depth of accuracy” said SEGA. “By using Quova we can ensure that geographical-based content restrictions are in place, thereby making sure that we comply with the regulatory requirements of various jurisdictions.”

In future, SEGA Games hopes to advance its use of the data to display relevant promotions and streamline its online sales process enabling the company to more efficiently introduce relevant deals to new and existing customers worldwide.

“The development of the online gaming industry has resulted in a growing demand for accurate IP address data,” said Steve Sawyer, VP of Business Development Worldwide at Quova. “This is a very tightly regulated sphere and having a transparent view of a customer’s location is essential to ensure compliance in today’s virtual world. We are extremely excited to be working with a company with a reputation and history such as SEGA’s.”

a blow to its marketing strategy in the rapidly expanding Italian gaming market, Austria’s bwin is to cease its sponsorship of AC Milan from next season after the Italian football giant signed a four-year deal to replace bwin with Dubai’s Emirates airline in a deal worth at least €60 million.

bwin has been the main sponsor of AC Milan, one of the most famous football clubs in world football, since signing a lucrative four-year deal in 2006 which allowed the company to advertise around the club’s San Siro stadium, as well as on the team’s shirts.

The loss of its landmark sponsorship of AC Milan will be a blow to bwin’s presence in the emerging Italian online gaming market, which will be boosted this year by the introduction of online casino as well as bingo following strong growth in online poker last year.

AC Milan’s new shirt deal with Emirates will begin at the start of the 2010/11 season and furthers an existing relationship between the two parties which began in 2007. Emirates’ football sponsorship now numbers a host of leading clubs across Europe including Arsenal, Hamburg, Paris Saint Germain and Olympiacos.

As for bwin, football continues to be the main corner-stone in the company’s three-pillar sponsorship strategy, with the company expected to focus its attention on its hugely successful sponsorship agreement with Spanish football giant Real Madrid which currently runs until the end of the 2012/13 season.

bwin’s commitment to the MotoGP World Championship, where it has been a fixture for many years as title sponsor in several races, forms the company’s second pillar, while the third pillar in bwin’s sponsorship portfolio is basketball.

Looking to capitalise on the significant brand recognition of OK! in the UK market, online scratch cards provider NeoGames Limited has entered into a partnership agreement with Northern & Shell plc, publisher of OK! Magazine, launching a new consumer gaming site at okscratchcards.co.uk.

NeoGames will host and operate the new platform which will target the readership of OK! Magazine, with the site featuring more than fifty online scratch card games with jackpots of up to £200,000.

The launch will be supported by a fully branded marketing, retention and customer services programme, with traffic directed to the new gaming site from OK! Magazine’s homepage. The new scratch card site will also benefit from advertisements on the OK! website as well as within the magazine.

“This partnership paves the way for companies like OK! to offer their readers a new and fun source of entertainment,” said Shay Bar-Joseph, NeoGames Managing Director. “It’s a great way for OK! to show loyalty to its readers by providing them free chances to win real money upon signing up. I’m excited and confident that the OK! readers will benefit from this collaboration and this whole new world of opportunity.”

Publishing house Northern & Shell also owns other established UK media brands including The Daily Express and The Daily Star newspapers, as well as magazines New and Star.

Securing its position as the leading online gaming software supplier across all key product groups, Playtech Limited said Monday that it has agreed a £36 million takeover of leading online bingo software provider Virtue Fusion.

Playtech said the acquisition would significantly enhance its own bingo offering, bringing in new licensees as well as enhancing its relationships with a number of existing licensees.

As a result of the acquisition, both Playtech and Virtue Fusion’s existing licensees will benefit from increased liquidity when the networks are combined, facilitating more frequent games as well as higher prize values and jackpots. The new bingo licensees will also have access to an extensive number of side games including networked slots and other games in Playtech’s portfolio.

Playtech will fund the acquisition from its existing cash resources, paying an initial consideration of £29 million subject to agreed working capital adjustments, with an additional earn-out payment of up to £7 million payable in the first quarter of 2011 based on adjusted EBIT performance this year.

“The acquisition places Playtech in the leading position in international online bingo markets, complementing our leading position in poker and casino and, following the GTS acquisition, as a content provider,” said Mor Weizer, CEO of Playtech. “It reflects our ongoing commitment to provide licensees with a comprehensive portfolio of best of breed gaming products.

Weizer said that the deal was another significant enhancement of Playtech’s product suite, bringing further liquidity and experience to the company’s existing bingo offering and further strengthening its position as the “pre-eminent software provider to the online gaming industry.”

“In a number of newly regulated markets, bingo is an embedded part of the social and gaming culture and a product which finds early favour with regulators,” continued Weizer. “Consequently we see this acquisition as not only furthering what is already Playtech’s competitive advantage in the growing online gaming market as a whole, but as having the potential to generate meaningful opportunities in newly regulated markets.

“We believe that the acquisition of Virtue Fusion creates value for Playtech shareholders and the board anticipates the transaction will be earnings accretive in 2010 and beyond,” he concluded.

Last year Virtue Fusion reported a 52% increase in turnover to £12.3 million with an adjusted EBITDA of £3.8 million, up from £2.3 million in the previous year. The company has more than 20 licensees including well-known brands such as Mecca Bingo, William Hill, Ladbrokes, Virgin, Sky, Bet365, Paddy Power and Crown Bingo.

“We are delighted to be a part of Playtech,” said Bob McCulloch CEO of Virtue Fusion. “This deal will ensure our operators continue to benefit from the market leading VFA Bingo product and in addition can now profit from Playtech’s greater international reach and access to a wider games portfolio.”

Shares in Playtech Limited (Co. Profile) (LSE:PTEC) are currently trading at 467.50 pence per share in London this morning.

In a blow to the sport of snooker, professional snooker player Stephen Lee was arrested last week amid allegations of match-fixing and cheating following a joint investigation by West Midlands police and the UK Gambling Commission.

Following concerns about suspicious betting activity from the Gambling Commission, West Midlands Police arrested Stephen Lee last Thursday on suspicion of cheating. Mr Lee, formerly ranked no. 5 in the world, was subsequently released on bail Friday.

A statement from Stephen Lee’s management company, On Q Promotions, confirmed Mr Lee has been taken into police custody for questioning last Thursday.

“Stephen cooperated fully with the police inquiry and was released without charge,” said the statement. “He does not expect any charge to be made and denies any involvement with cheating or betting irregularities.”

As it awaits the outcome of the investigation, World Snooker, the commercial arm of the World Professional Billiards and Snooker Association, said in a statement: “We are aware of the recent news articles concerning match fixing and are awaiting further reports. In instances where the Gambling Commission commences an investigation into a match, the WPBSA works together with the Commission to assist in its enquiries and the WPBSA will hold its own investigation open pending the conclusion.

“However, neither the Commission nor the WPBSA will release information surrounding a betting matter while an investigation is ongoing,” the statement concluded.